What is it?
Audience Sentiment Analysis
Social + Web Monitoring
What is it?
Real-time tracking of audience perception of your brand or a condition/disease, with continuous monitoring for trend analysis and strategic insights.
Real-time tracking of audience perception of your brand or a condition/disease, with continuous monitoring for trend analysis and strategic insights.
Deliverable
Baseline report (30, 60, or 90 days), followed by periodic trend analyses (e.g., monthly, bi-monthly), with frequency tailored to brand and corporate activity.
Baseline report (30, 60, or 90 days), followed by periodic trend analyses (e.g., monthly, bi-monthly), with frequency tailored to brand and corporate activity.
Target Audience
Patients/Consumers/Caregivers
Patients/Consumers/Caregivers
Key Features*
- Trending keywords and emerging topics
- Overall sentiment score and distribution
- Share of voice
- Questions people are asking about your brand or condition - Share of volume by network/channel
- Sentiment timeline and trend analysis
- Strategic insights and implications
Applications
Competitive intelligence, reputation monitoring, early issue detection, strategic planning support and where possible, campaign performance tracking and message effectiveness testing.
Competitive intelligence, reputation monitoring, early issue detection, strategic planning support and where possible, campaign performance tracking and message effectiveness testing.
Landscape & Audience Segmentation
Comprehensive Analysis & Journey Mapping
What is it?
In-depth analysis of audience landscapes and journeys to inform strategic decisions and engagement approaches.
In-depth analysis of audience landscapes and journeys to inform strategic decisions and engagement approaches.
Deliverable
One-time comprehensive report
One-time comprehensive report
Target Audience
Patients/Consumers/Caregivers
Patients/Consumers/Caregivers
Key Features*
- Patient journey mapping
- Journey phases from symptom onset to management
- Emotional drivers
- Unmet needs analysis
- Demographics and patient profiles
- Trending topics and conversations
- Gaps and opportunities identification
Applications
Storytelling and message development, strategic and tactical planning, PSP design, patient engagement, advocacy & partnerships, competitive benchmarking.
Storytelling and message development, strategic and tactical planning, PSP design, patient engagement, advocacy & partnerships, competitive benchmarking.
